Filafi Fithu launches her eponymous footwear brand

Diamonds may be a woman’s best friend, but shoes is her first love. A shoe brand that features excellent artistry and impeccable footwear gains a loyal following among women.

Let’s face it, dream is what we aim for. But it ain’t so much for Filafi Fithu, a young female footwear designer from Nagaland, who actually change that dream into reality.

Her love for shoes inspired her to venture into the world of footwear industry. Recently she have launched her eponymous line of footwear store – Filafi Fithu, in the capital city Delhi. All the shoes are designed by herself, and manufactured by Calzaturificio Taboo Line di Romeo Giuseppina at Vigevanom (near Milan) in Italy.

A graduate of Patkai Christian College, Filafi quit a secure government job as accountant, which she acquired it through Nagaland Public Service Commission (NPSC) to pursue a lifelong passion in fashion design. She did a postgraduate diploma in footwear designing and technology at the Central Footwear Training Institute in Agra.

Filafi Fithu footwear brand assures genuine leather, excellent craftsmanship, quality of work and comfort. All these go along with the brand’s elegant, classy, stylish and extremely fashionable trendy, and comes with a price tag of INR 7,000 and above. The store is located at 40, M-Block Market, Greater Kailash-I, New Delhi.

The brand is in the process of expanding its outlets across the country, including Nagaland and other northeastern states, and one in Romania. Nagaland’s model Esther Jamir is currently the face of the label, and this extends in ethereal chic to the shoes that it creates.

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