FreshPick – NE online store for organic products is an online multi-brand retail store and India’s first e-commerce for buying/selling of organic products in bulk/wholesale, a one-stop destination for all organic and eco-friendly needs in the category of Food & Beverages, Apparels, Outdoor Gardening products, Cosmetics, Renewable Energy solutions and more in the pipeline.

Under the banner of Jeev Anksh Eco Products Pvt. Ltd., a social venture started by a group of IIM Indore alumni, who believe that working  for a cause is better than just make money. The company has tied-up with numerous NGOs who are working in the sector of sustainable agriculture and promoting organic farming.

Founded by Gunajit Brahma and Rohit Bajaj.  The company is registered in Guwahati, Assam, and their operations are now been carried out from Navi Mumbai, where the team is presently located.

Explaining how they came up with the company name, ‘JeevAnksh’ is an amalgamation of the Hindi words ‘JEEVAN Ka ANSH’, which means ‘Ingredients of Life’. The name is an identity to our philosophy of organic lifestyle and the spirit that life itself has to offer. True to our name, our ideology to market organic and eco-friendly products around the world is closely related to how Nature would have made it, organic and sustainable.  We want to connect with our customers and offer them the best products and services which will help them to have a healthy and an Eco- friendly lifestyle,  says Founder & Director Gunajit Brahma.

The primary mission of is to increase the overall market of organic and eco-friendly products in the world, by providing quality and certified products available to everyone.

He added, ” The idea for have been there in my mind, ever since I was volunteering as a co-ordinator of a youth environment network in Bangalore, but the motivation to start it grew stronger in the final term of my PGDM when I got a chance to interact with Mr. Mukesh Gupta, CEO of Morarka Organics, and one of the pioneers of organic movement in the country. One of the visiting faculties, Mr. Bibhas Basumatary (Alumnus of IIMC), who taught us Retail Management, is also a very key figure in the formation of, was impressed with  my primary and secondary research on organic market in India, and agreed to extend his unconditional support for the venture. He’s now in the Advisory Board of the company”.

People from North East know the quality and tastes of organic products, as most products are grown organically. The Sikkim government is already planning to become the first 100% organic state in India by 2015. Other NE states like Arunachal Pradesh, Manipur and Mizoram are also following suit and have implemented roadmap for becoming organic states.

Presently the Indian organic market is growing at a CAGR of 15%, and has a total market of above INR 4000 Crores. By 2015, it is expected to grow over INR 6000 crores or US $1 billion.

Since the website launched on 12.12.12, the company have been getting considerable number of orders, and is growing at about 7% per month and expected to grow about 10% per month in this financial year.

(PHOTO: Founding team from Left to Right –  Rohit Bajaj, Gunajit Brahma & Prashant Lakra)

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top