Manipuri magazine launching soon

Yenning magazine is launching a quarterly magazine to promote and share stories of great innovators and entrepreneurship in Manipur. Yenning meaning “Spring” in Manipuri – will create a new “Seasonal category” with its inaugural issue releasing on February 17, 2013.

According to a publicity release, the magazine’s editorial content will be based around the growing result of a collective, conscious endeavour towards building a platform for entrepreneurship in the state.

The team is as illustrious as the philosophy it subscribes to. Talking to today, the magazine’s editor-in-chief Lenin Thingujam said, “We are a group of professionals and academicians doing pro bono work as a way of giving back something to the society. With Yenning, we offer a unique value proposition where we raise enough money for the printing charges and the copies will be distributed free of cost to the readers via appropriate channel partners.”

Elaborating on the distribution aspect, Laishram Gitla, associate editor, added, “Yenning will have two avatars- online and the printed version. The objective is to effectively reach the maximum number of people. We will be tying up with newspapers and websites to achieve this.” The online version is scheduled to be released later this month.

Featuring on the cover story of its first issue is M.Manihar Sharma, who is a serial innovator.  Heeraj Thokchom, associate editor, who is behind the cover story said, “It is truly an inspiring true life story about the man who escaped the brink of death to inspire and benefit others with his innovations”.

Ghanashyam Mandingbam, Sub-Editor, chips in,“People here often assume that a magazine of this genre will be boring. We want to change that notion, by providing quality content and catchy layout. We have spared no effort to engage our readers.”

Yenning hopes to be the silver lining of both sacrifices and trophies won, “We are all very excited and delighted that it is finally releasing after working for a year and a half on it. All of you are cordially invited to the release function.” Dayanidhi Huidrom, managing editor, signs off with a satisfied smile.

The magazine is supported and published by SAFI (Society for Agriculture, Food and Innovation), a non profit organisation based in Imphal.

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